SPECTACLE IN NOVI SAD – DURING THE OPENING OF SERBIA FASHION WEEK
THE CITY CENTER TRANSFORMED INTO THE BIGGEST CATWALK IN EUROPE
Serbia Fashion Week showed a real spectacle on the main promenade of Novi Sad. Parade of 250 models dressed in creations of 30 European and local designers, symbolic release of balloons into the sky accompanied by the music of this year’s Serbian representative at the Eurovision song contest Tijana Bogićević, as well as the magnificent performance of the Symphony Orchestra NS2021 and musicians Dragoljub Đuričić with drummers, opened the international festival of fashion and design Serbia Fashion Week.
Fashionistas from all over the world attended the opening of Fashion Week what we have not had a chance to see in our region. Serbia Fashion Week has moved the border with the largest number of models in one place and one runway in Europe, with the exception of events of major fashion houses such as Dior, Channel, and others. The opening, which was organized on the main promenade of Zmaj Jovina Street, was visited by numerous citizens and foreign guests. Among them were the prestigious media from Europe, America and Asia, so this special image of Novi Sad will go around the world. Fantastic atmosphere and completely unusual appearance of the Zmaj Jovina street, have made Novi Sad stands shoulder to shoulder with the world’s biggest fashion capitals. Foreign guests and media agreed that the spectacle of the opening positioned Serbia Fashion Week on a high scale of fashion events in Europe, while citizens were thrilled and showed that by gathering in large number along the street.
During this pleasant April evening we had opportunity to see creations of the most significant international fashion names such as Eymeric Francois from France, Arrey Kono from Germany, Romero Bryan from U.K., Miro Mišljen from Spain, Aidar Khan from Kazakhstan, designers from the region – Izabela Kečan from Croatia, Sanja Veličković from Slovenia, Pearl Suljić-Boškailo, Dejana Lukić – Madame Maya from Montenegro, as well as numerous well-known designers from Serbia including Zvonko Marković, Boško Jakovljević, Vasilije Kovačev, Marija Šabić, Snežana Dakić, Lepa Couture, Danijela Božić, Suzana Perić, Aleksandar Gavrić and many others. Sounds of film music in a great performance of Symphony Orchestra NS2021 have made the Zmaj Jovina street magical. During the entire program, many had their first chance to hear the song of Tijana Bogićević which will introduce our country at Eurovision. The strong performance of Dragoljub Đuričić with drummers signaled the end of the opening ceremony.
Because of this great step, president of Serbia Fashion Week Svetlana Horvat said: „As a Capital of culture for 2021, Novi Sad deserved such a unique and spectacular opening of this international festival of fashion and design. Serbia Fashion Week is the biggest fashion festival in our region that records the highest growth of visitors and participants in Europe. The April edition of the National Fashion Week will feature designers from 20 different countries of the world, but also a number of programs to help educate visitors about fashion.“
Our representative at Eurovision Song Contest Tijana Bogićević did not hide her enthusiasm about atmosphere and the organization. She said: „The organization and opening of Serbia Fashion Week were spectacular. Serbia Fashion Week is an excellent example of how best to promote Novi Sad and Serbia in Europe and around the world. “
After the opening, fashion shows of foreign and domestic designers will be held at the Congress Center Master of the Novi Sad Fair, from 25th to 29th April. Visitors will enjoy the new collections of designers from Serbia, France, Italy, Spain, Netherlands, Romania, Greece, Russia, Montenegro and Bosnia and Herzegovina.