October 8, 2014

Photo Courtesy of the City of Maastricht, Netherlands

Paris, France – The SFW planning committee is pleased to announce that the right honorable Onno Hoes, mayor of the city of Maastricht, will be it guest of honor and will speak during the SFW Educational Series.

As mayor of Maastricht, Mr. Hoes is directly and deeply involved in his city’s development of it fashion culture. In that he works closely with the FashionClash platform that launches internationally young designers and brings together many cross-reference actors.

„Maastricht is developing a policy on the creative industry and more specific the fashion industry“, says Mayor Hoes. „The city supports initiatives like FASHIONCLASH and actively brings together parties within the creative industry in order to create new projects that will contribute to the ambition to become a fashion capital in the Netherlands.“ 

Mayor Onno Hoes of Maastricht
Mayor Onno Hoes of Maastricht

As special guest speaker at the SFW Educational Series, he will give his own personal insight into “How city governments can work effectively with local fashion events in order to create jobs, grow the economy, spread culture and encourage tourism”. During his stay, he will also meet with Mayor Milos Vučevič of Novi Sad.

Mayor Hoes went on to say, „Novi Sad has set the target to become the fashion capital of Serbia. In that perspective both cities have an equal ambition. I was therefore invited by the Serbian Fashion Week to present  the views and experiences Maastricht already collected in working on this ambition. I am looking forward to exchanging views, ideas and experiences with the Mayor of Novi Sad and the organisaton of the Serbian Fashion Week.“

Since November 2010, Onno Hoes (June 5, 1961 Leiden) is the mayor of the city of Maastricht, the oldest city in the Netherlands. The city over which he presides is often referred to as the culinary capital of the Netherlands and, with nearly 122.000 inhabitants, as Europe’s smallest metropolis.

On his city Mayor Hoes proudly states: “The city owes its popularity to impressive monuments, a wide variety of shops, attractive pavement cafés, theatres and museums, restaurants and cafés, lovely squares and parks, and last but not least – its hospitality. Life in Maastricht is simply more easy-going and characterised by what the French call ‘joie de vivre.’ This is what makes Maastricht unique.”

“Furthermore we attach a great deal of importance to the quality of life, public safety, and social cohesion. But at the same time we greatly value the dynamic approach with which this city builds for the future: high-quality education, international ambitions, the rolling rural countryside, and the rich cultural landscape all combine to make Maastricht a great place to live.” 

Before becoming the mayor of Maastricht, Mr. Hoes performed several political positions. From 1992 to 2003, he was a member of the provincial parliament of North Brabant. And from 2001 to 2010, he was a member of the provincial executive of North Brabant, where he specifically dealt with different subjects like economic development, international relations and ecology. From 1989 to 2001 Mr. Hoes was the Director/Owner of Hoes & De Winter; agent and importer of exclusive interior textiles.

To register to hear Mayor Onno Hoes speak, please CLICK HERE. And to learn more about the city of Maastricht, please visit

And for more of the Fashion Clash, please visit