The Serbia Fashion Week organizes showrooms and pop-up stores that are for both professionals and for the general audience.
The showrooms are the privileged venue for the SFW catwalk designers, accessories designers and designers of capsule collections not showing on the catwalks to have a place to show their collections to the press, buyers, bloggers and stylists. Here the designers can take appointments with buyers and meet with journalists to give interviews.
The pop-up stores allow fashion entrepreneurs and businesses to sell their current and event past collections during the excitement of the Serbia Fashion Week. These spaces are available for a fee and on a “first-come-first-served basis”.