REGIONAL DESIGNERS’ NIGHT AT SERBIA FASHION WEEK

The congress center “Master” of Novi Sad Fair is a hub of fashionistas these days, with guests from Serbia, the region, and over 20 other countries around the world. Serbia Fashion Week guests and visitors are coming in from the Netherlands, France, Italy, the US, Malta, Belarus, Romania, Ukraine, Mongolia, Bosnia and Herzegovina, Montenegro, Slovenia, Croatia, and more, to see collections by Sanja Veličković from Slovenia, Milena Vujačić from Montenegro, and Penne Couture, PRiK, Zaga, and Nataša Župac from Serbia.

The November issue of Serbia Fashion Week is beaming with various segments of art and fashion, and seminars and educational conferences have been of great interest to Serbia Fashion Week guests, same as the runways. Davide Forloni, a representative of the renown Istituto Marangoni of Milan, gave an introductory presentation for all interested applicants wishing to study fashion and design abroad. Mr Forloni spoke about the courses in fashion, design and art held at Marangoni. Marangoni design students will have the opportunity to receive work experience, which is where this educational institution truly stands out – success in fashion and design is based on more than pure creativity, entrepreneurship and business skills are equally important in this industry. Over 45,000 students have graduated from Istituto Marangoni, and some of them work in companies the likes of Armani, Versace, Fendi, Gucci, Valentino…

Sanja Veličković foto Svetlana_Braun
S. Braun

Sanja Veličković (Slovenia) and Nataša Župac (Serbia) officially launched the second night of Serbia Fashion Week runways. Sanja Veličković presented an all white collection of dresses, pants and skirts, streaked with red details. It is the perfect collection for the current vintage ethno trend.

Nataša Župac foto Svetlana_Braun
S. Braun

Nataša Župac made her Serbia Fashion Week debut with a collection of long, elegant, lacey, wide-sleeed dresses titled “Peacock’s Feathers”, much to the audience’s delight.

Zaga - Jelena Galović - foto D_Ljuboja
D. Ljuboja

The other debut of the evening came from Zagorka Kalentić Marković – ZAGA – a Novi Sad-based designer. Her brightly colored designs were worn by models with flowers in their hair. Joining the models was the actress Jelena Galović, as well as two of the youngest Serbia Fashion Week participants. The collection was inspired by the Mexican painter Frida Kahlo.

Zaga foto D_Ljuboja
D. Ljuboja

“I was inspired by Frida Kahlo because she reminds me of the old, restricted me, held back by my circumstances at the time. Frida helped me enter this new life as an artist.” says ZAGA. She urges young women to turn to themselves and to have faith in themselves.

Penna Couture foto Svetlana_Braun
S. Braun

Two sisters also had a spotlight in the second evening of Serbia Fashion Week, Nina and Nela, the founders of the PENNA COUTURE brand. This goth runway impressed the crowd with its special effects. A girl with LCD-lit wings danced down the catwalk, followed by tall, PVC-clad models with teased hair. Two more very young models stole the audience’s hearts.

Penna Couture foto Svetlana_Braun
S. Braun

“We did something unexpected this year. Everyone knows that we have elegant collections, but this time, we worked with very different materials.” said Nina and Nela, adding that they were their own inspiration this time, as they love wearing showstopping, extravagant clothes. The first row of their show was full of regular Penna Couture fans, including the star of the Serbian women’s basketball team, Milica Dabović.

Milena Vujacic foto M_Spasic
M. Spasić

Milena Vujačić chose to come out with a collection draped in golden, green, and red tones. She was inspired by the baroque period of Venice, and her outfits truly looked like they could belong on an gilded portrait. Interesting models and great music made the whole experience feel joyfully carneval-like.

Prik foto M_Spasic
M. Spasić

Closing the second evening of Serbia Fashion Week runways was Dušica Županac, founder of the “PRiK” brand. PRiK’s runway was dominated by elegant, long, white dresses, high-rise black trousers, and lace tops. Dušica was pleased with the reactions to her collection, and stated that the organization behind Serbia Fashion Week has reached new highs.

Today’s seminar will be held at 12 AM at the Novi Sad School of Business, where the renown Donald Potard, former director at Jean Paul Gaultier will speak about “The Future of Fashion: The Next 3 Revolutions”. The evening’s runways will include Maarten van Mulken (Netherlands), Bata Spasojević (Serbia), Mima Madžarac (Serbia), Fadila Sačiragić (Bosnia and Herzegovina), Vesna Milošević (Serbia), Marina Ilić (Serbia), and Zibra (Belarus).

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